CRITICALLY EVALUATE THE CONTRIBUTION OF HERITAGE TO THE UK TOURISM

CRITICALLY EVALUATE THE CONTRIBUTION OF HERITAGE TO THE UK TOURISM In the growth of an economy there are those activities that contribute a lot to the growth; they act as the backbone of the economy. According to Boyd Timothy (2003) The UK has diversified such activities and tourism has contributed to huge earnings in the country that has gone ahead of other economic earning activities. Investing in heritage tourism has proved to pay dividends to the UK economy and has not disappointing since its inception. This paper critically evaluates the contribution of heritage to the UK tourism industry outlining the benefits that has come with it. Billions of pounds have been earned as income to the UK economy contributing a lot to the gross domestic products. It tackles the historical context of heritage, the value and role of heritage to tourism, the supply and demand of heritage and gives facts and figures on the issues. As explained by Davies Prentice (1995) numerous visitors have flocked to visitors the heritage sites such as museums to experience a taste of what UK has to offer. Heritage on the other hand consists of various types of tourism; these include events and festivals focused on heritage and traditions; physical attractions for instance museums and heritage centers; destinations that are associated with renowned people; holiday based packages e.g. tours to ancient sites; routes and journeys aligned to heritage place; themes in heritage; historic events; and traditional functions. The benefits that come along with tourism firstly include direct benefits such as businesses issuance of tourism products and services. According to the Deloitte Report (2008) there current contribution to the economy for direct benefits amount to  £52 billion which constitute 3.7% of the GDP. This figure has incorporated value addition to the tourism related products. There were also 1.36 million jobs in 2007 supported directly by tourism. These figures have risen to  £ 85 billion and  £86 billion in 2005 to 2007 (Deloitte Report, 2008). Secondly, is the contribution there is indirect benefits that include support given to tourism businesses. Thirdly there are spill over benefits that include retail, manufacturing and health and life services (Deloitte Report, 2008). In focus to the heritage tourism every tourist has his or her taste; this calls for various activities to tap every tourist to enjoy. The destinations, museums, tour operators have customized the heritage tourism to different levels which makes it possible for every tourist to be attracted in one way or the other. As stated in Light (1996) in Heritage Tourism and Historic Towns the development of tourist holidays where they are related to an aspect of tourism e.g. art history or historic railway development and touring heritage sites where tourists are guided to. Heritage tourism has been segmented in to three where the first are individuals who travel independently; groups who travel on shared heritage interests; and groups who travel together without a common interest in heritage (Department for Culture, Media and Sport, 2009). Developing ways to get attractions for these segments has played a significant role in the development of tourism since there are customized products developed to target each segment. Heritage has brought about various benefits and is very important to the economy of UK. Heritage tourism is a major attraction for tourists from other countries which provide jobs and earnings to locals (Nuryanti, 1996). It is also a major source of foreign currency. In addition it provides revenue that is used for various beneficial purposes such as conservation. It also enhances the image of the country making it a major tourist attraction for levelers. Heritage tourism is concentrated in London, historical sites such as the York, Lincoln, and Edinburgh; the Stratford-upon-Avon Shakespeare and Wordsworth Grasmere and other famous people; and famous sites e.g. Stonehenge (Davies, Prentice, 1995). The Heritage Lottery Fund (HLF) has been involved in the development and investment of tourism in the UK. According to the HLF report released in 2010 heritage tourism had contributed to a massive  £20.6 billion in Gross Domestic Product (GDP) (The Heritage Lottery Fund report, 2009). This was higher than any other product or services industry such as advertising, filming, and car manufacturing in the UK. This highlights the need for increased investment so that there can be huge and better returns. It has also contributed to 195,000 full time equivalent jobs that has originated from historic buildings, the country side, parks, and museums (The Heritage Lottery Fund report, 2009). This means that the potential of heritage can be exploited to ensure the country grows and develops immensely from the earnings. Figure 1: heritage based visitor economy (Source: The Heritage Lottery Fund report, 2009) To critically analyze the earnings and activities in the industry there were more that 10 million trips made by tourists from foreign countries to the UK annually where 4 out of every 10 citing heritage as the key motivation behind the visits; this was more than any other single factor contributing to the trips. In addition, heritage tourism is worth  £12.4billion annually which is spent by the attracted visitors in heritage sites (The Heritage Lottery Fund report, 2009). This includes money spent in entrance fees to the heritage sites; and other purchases that are done connected to heritage products and motivation e.g. buying at curio shops, or restaurants and accommodation expenses for the tourists. Domestic tourism also known as staycation is also another source of income and part of the  £12.4billion earned (The Deloitte Report, 2008). An estimated 60% is obtained from domestic tourism where residents have supported their country grow though daily visits to such sites (The Deloitte Report, 2008). A whooping  £7.3billion has been spent in expenditure in the heritage industry where most of the money has gone to building, renovations and maintenances of heritage attractions, parks and museums. The GDP of the country has continued to benefit a lot from this investment where an estimated at  £7.4 billion annually has been earned as salaries and wages, profits ¸ and income by the tourism business community including hotels, curio shops, restaurants, and also the heritage sites included (The Deloitte Report, 2008). The addition of economic multipliers to the earnings such as proceeds earned by suppliers to the tourism dealings the annual total GDP contributed by heritage tour ism hits highs of  £20.6 billion annually. Figure 2: showing the sector contribution to the UK GDP (Source: The Heritage Lottery Fund report, 2009) It is with no doubt that these earning can be increased to higher figures in future through taping in to the high potential in heritage tourism. This means that the government in collaboration with the tourism departments must come up with more attractive policies that will ensure funding to tourism so that it has the framework that will support it have the best earnings (Nuryanti, 1996). In view of the fact that tourism is a fast growing industry and it can contribute maximally to those who invest in it; the unique part of heritage tourism should be advanced in the UK so that it becomes the leading figure in it. With such measures the countrys tourism sector will remain vibrant and sustainable presently and in future (The British Tourism Review, 2009). Heritage tourism is the 5th largest industry in the UK; this is contributed by the fact that the UK has a rich and vibrant heritage and very important not only to the numerous visitors who flock the country but also for the local, regional and national economies (Nuryanti, 1996). It has been revealed that a huge percentage of the visitors to the UK do so on the grounds of heritage, pageantry, history and culture. In tapping more to the potential of tourism through effective tourism weeks, marketing of the tourist sites and attractive holiday destinations the country stands to reap maximum benefits (The British Tourism Review, 2009). The HLF should enhance adaptability, welcome, place making, choice of goods and services, skills, quality, access, and information provision so as to ensure a successful industry (Nuryanti, 1996). The HLF should be driven by the fact that tourists spend on the basis of relative cost/bilateral exchange rates, destination attractiveness, overall Gross Domestic Product (GDP), consumer expenditure, and investment. There should also be effective management of factors such as security/safety, alternatives (availability/relative cost), taxation, globalization, incomes and inflation so that the visitors can have confidence in the trips to the country (VisitBritain, 2009). sSecurity is a major concern especially with the development of terrorism and many terror threats coming from terror groups that act as militia. Security may come as a threat in view of the London bombings and suicide bombings occurring globally targeted at developed countries. There must be more segmentation of tourist products to enable all people of different income levels are able to visit the sites; while taxation needs to be checked to ensure the participants in the heritage tourism industry are not affected negatively in their business. The HLF cannot do this alone but needs the help of all the stakeholders who must contribute to ensure an efficient tourism industry majoring on heritage as an asset. According to the Heritage Lottery Fund report, (2009) the HLF has the mandate to make this dream a reality because it remains very vicious and is achievable through proper mechanism. The most recent has been the investment of  £4.4 billion since 1994. The funding involved eight of the most attraction in England, twenty one of UKs world heritage sites and 14 national parks (The Heritage Lottery Fund report, 2009). Over the years there have been extensive studies on the progress of the investment where visitor surveys and economic impact studies. In the studies it has been found out that typical increase in the number of visitors by more than 50%; 88% of visitors rate the value for money of HLFs investment as either good or excellent; an estimated 32,000 jobs have been sustained in the tourism sector as a direct result of HLF funding; and every  £1million of HLF funding leads to an increase in tourism revenues for regional economies of  £4.2million over 10 years (The Heritage Lottery Fund report, 2009). The HLF focuses on enhancing heritage tourism through exploiting the potential in the strengths of the country which include natural/historical/cultural assets; the English language; accommodation; food and drink; and international connections (history and transport) (Boyd, Timothy, 2003). With these advantages on their side they are able to build a strong empire that contributes to vibrant growth in the economy and development of other vital sectors. There are weaknesses that make this exploitation a challenge which according to the The British Tourism Review, 2009 in the article Achieving The Full Potential Of The Visitor Economy include transport infrastructure; expense of visit not value for money (e.g. visitors pay the second highest amount of tax in the world); logistics (e.g. Visas) are expensive and complicated to attain compared with other countries; welcome and skills of people in the industry; and short summer seasons. In the Heritage Lottery Fund report (2009) it is estimated that 53% of people who make trips annually do so to experience what historic towns and cities have to offer; 42% make visits to the museums and galleries, translating to 40 million people annually visiting museums and galleries. 10 million trips are made to the historic parks, 1.2 billion visit the country side, 38 million visit historic buildings cathedrals and castles and an estimated 250 million visit the Britains inland natural features such as canals and waterways. Putting into consideration the high potential in the tourism sector can grow explicitly if developed; as cited by the HLF report Investing in success the tourism economy is estimated to grow by 2.6% annually between the years 2009 and 2018; this is a much higher estimate that the 0.8% estimated growth in retailing, manufacturing and construction sectors (The Heritage Lottery Fund report, 2009). In conclusion the potential in the heritage industry is immense and with the numerous gains there is need to ensure they are safeguarded from any destruction. More efforts are needed to make sure the full potential is achieved so that the economy can grow sustainable. Sustainable management should be key issues in the maintenance so that visitors can be encouraged to visit not just one time but numerously so as to increase income. The HLF has the challenge to make better policies that will ensure all the potential is exploited and also sustainable use of the resources. The UK government through HLF should make sure should develop policies that maximize on both volume and value; enhance adaptability, and support long term sustainable economic growth. A more efficient and effective heritage tourism industry should not only be the goal of the HLF and the government but also all stakeholders that benefit either directly or indirectly. There should also be very tactical measures that ensu re improved domestic heritage tourism which will not only make earnings but also teach the locals about their traditions and heritage.

My Most Memorable Person

My mother Is without a doubt the most memorable person in my whole life. Her name is Cathedral Lahore. When I describe my mother, there Is nothing critical about it; It Is all admiration. She works as a Government employee In our town for almost 20 years. She always deals people every day with different personalities. Seeing her at work Is very awe-inspiring, especially her ability to connect and communicate with other people.I adore her very much. She made many sacrifices to raise me. She dedicated all her time and effort to bring me up. She always lends her shoulder for me to cry on during my bad times. She was a person that brightens up a room with her smile and helps everyone who Is In need. When she smiles, It Is as If she Is using all her might Just to see If It could get bigger. Her eyes are as black as the starry night full of sparkling stars. Her skin, the color white, flawlessly smooth before the rippling winds.She is a wonderful person whom I admire and love unconditionall y forever. Her words of advices, her tender loving care, her unfading support, her encouraging thoughts everyday makes her my most memorable. I remember one thing she told me last Christmas, â€Å"nag, study wisely, don't hesitate to tell me everything you need, I will always be here guiding you with your Daddy, supporting you and will always love you all the way, I love you†. That's the most heart melting feeling ever that I have experienced.Having a mother like her is the most precious thing that was given to me by our Almighty Father, she's everything to me. For me, having her in my life makes me so special than others. I am so special that she's always by my side, always supporting me, guiding me and most of all loving me unconditionally no matter who am I or even how worst my attitude is. She's always there to accept me. That makes her a gem, rare and hard to find. I love her so much that's all what matters.

Hamlets Recognition of Love Essay - 1271 Words

How would it be possible for Hamlet to express or even recognize love, without having a clear definition of what love is? One may define love as a lover’s passion, devotion or tenderness for someone or something. Hamlet perceives love as an emotion that causes loss, devastation and pain. In the play, Hamlet, written by William Shakespeare, the main character uses love as a reason for his actions, but never truly loves any of the characters except his father. Hamlet seems to be more of a love story but, truthfully, it is more of revenge then love. Though Hamlet does not appear to love many people in this play, his feelings for his father shine true. In Act I. Scene ii, while Horatio and Hamlet were speaking of Hamlet’s father, Hamlet†¦show more content†¦Another example of how much Hamlet loves his father is in Act III, Scene VI. Hamlet is telling his mother of how he really feels about her. He is making her realize all the wrong she has done to him and his father. Suddenly Hamlets father enters the room and he says, [â€Å"†¦But look, amazement on thy mother sits. Oh step between her and her fighting soul. Conceit in weakest bodies strongest works. Speak to her, Hamlet.† (Act III. Scene VI. 124-127)] When Hamlets father speaks to him and tells him to speak to his mother, Hamlet immediately obeys him. He respects his father and loves him enough to listen to him and stop fighting with his mother. It shows that no matter the flaws he has with his mother he would throw them out just to please his father. Hamlet has proven himself in many ways that he would do anything for his father no matter what the circumstance was. There was an unbreakable bond between mother and son that was completely destroyed when a mother married her husband’s brother. Gertrude and Hamlet are not as close as it seems. Hamlet’s feelings had changed towards his mother after she betrayed his father. 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A Draft Classification Essay Types of Shoppers

A student composed the following draft in response to this basic assignment: After selecting a topic that interests you, develop an essay using strategies of classification or division. Study the students draft, and then respond to the discussion questions at the end. Finally, compare Types of Shoppers to the students revised version of the essay, Shopping at the Pig. Types of Shoppers (A Draft Classification Essay) 1 Working at a supermarket has given me a chance to observe some of the many different ways human beings behave in public places. I like to think of the shoppers as rats in a lab experiment, and the aisles are a maze designed by a psychologist. Most of the customers follow a dependable route, walking up and down the aisles, checking through my counter, and then escaping through the exit door. But not everybody is so predictable. 2 The first type of unusual shopper is one that I call the amnesiac. He always seems to be going down the aisles against the normal flow of traffic. He mutters things to himself because he left his shopping list at home. When he finally makes it to my register and starts unloading the cart, he suddenly remembers the one item of food that brought him here in the first place. He then resumes his trip around the store while the customers waiting in line start to grumble impatiently. Inevitably, when it comes time to pay for the goods, the amnesiac discovers that he has left his wallet at home. Of course I dont make a face or say a word. I just void his receipt and tell him to have a nice day. 3 Senior citizens mean well, I guess, but they can also try my patience. One man stops by several times a week, more to pay a visit than to shop. He wanders around the aisles slowly, pausing now and then to read a box of cereal or squeeze a package of rolls or sniff one of those lemon-scented blobs of room freshener. But he never buys very much. When he finally comes up to the checkout, this type likes to chat with me—about my hair, his bunions, or that pretty tune tinkling out of the ceiling speakers. Although the people waiting behind him in line are usually fuming, I try to be friendly. I really dont think this poor old man has anywhere else to go. 4 Far more annoying is someone I call the hot shopper. You can tell that she plans her shopping trip days in advance. She enters the store with a pocketbook on her arm and a calculator in her hip pocket, and she carries a shopping list that makes the Dewey Decimal System look chaotic. Like a soldier marching in a parade, she struts from one sale item to another, carefully organizing things in her basket by size, weight, and shape. Of course, she is the biggest complainer: something she wants always seems to be missing or mispriced or out of stock. Often the manager has to be called in to settle her down and set her back on course. Then, when she reaches my lane, she begins barking orders at me, like Dont put the grapes in with the Nutty Ho Hos! In the meantime, she stares at the prices on the register, just waiting to jump on me for making a mistake. If my total doesnt match the one on her calculator, she insists on a complete recount. Sometimes I make up the difference myself just t o get her out of the store. 5 These are the three main types of unusual shoppers I have encountered while working as a cashier at the Piggly Wiggly. At least they help to keep things interesting! Evaluating the Draft (a) Does the introductory paragraph engage your interest, and does it clearly suggest the purpose and direction of the essay? Explain your answer.(b) Compose a thesis sentence that could be added to improve the introduction.Does the student writer include enough specific details in the body paragraphs to maintain your interest and convey her points clearly?Has the writer provided clear transitions from one paragraph to the next? Suggests one or two ways of improving the cohesion and  coherence of this draft.(a) Suggest how the concluding paragraph might be improved.(b) Compose a more effective conclusion for this draft.Over an overall evaluation of the draft, identifying its strengths and weaknesses.Compare this draft with the revised version, titled Shopping at the Pig. Identify some of the numerous changes that have been made in the revision, and consider in what particular ways the essay has been improved as a result.